MSc in Economics and Business Administration. Major in Marketing and Brand Management
2 years
Duration
August
Start Date
EU/EEA: O NOK* NON-EU/EEA: 180,000 NOK
Tuition Fee
Bergen, Norway
Location
*As a student at NHH, the only fee you are required to pay is a small semester registration fee. The amount is currently approximately NOK 800 per semester.
About the University
NHH Norwegian School of Economics is one of the leading business schools in Europe. NHH has an internationally recognised research environment and is the first choice for students who want to study business administration in Norway.
In close cooperation with the business community and society, we are developing new knowledge and creating values for a sustainable future.
NHH has an international profile and cooperates with 195 universities and business schools in more than 50 countries. We have approximately 3,500 students and 400 employees.
About the programme
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.
Key areas covered in the master’s programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development). The major integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
How to adapt products, communication and distribution systems to customer needs – and behaviour?
How to position a brand effectively in a competitive market?
‘I am a creative person that loves creating for and with other people. The marketing specialization allows me to do just that!’
Nathaniel Student at NHH
NHH graduates are highly sought after by potential employers. Surveys show that our graduates quickly find relevant well-paid jobs. The majority of NHH students receive a job offer before graduating.
As an NHH student, you have excellent opportunities to gain international experience through exchange programmes, the CEMS Master’s in International Management (MIM), the Double Degree programme and summer courses.
The NHH experience is not limited to the classrooms and study halls. Engaging in student activities, will provide you with new friends and possibilities to develop your teamwork and leadership skills.
Get started today!
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