*As a student at NHH, the only fee you are required to pay is a small semester registration fee. The amount is currently approximately NOK 910 per semester.

About the programme

Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.

The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.

Key areas covered in the master’s programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development). The major integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:

• How to adapt products, communication and distribution systems to customer needs – and behaviour?
• How to position a brand effectively in a competitive market?